Do You Really Need a Website If You Already Have Instagram? (Spoiler: Yes)
Think a Facebook or Instagram page is enough to get your business seen? Here's why a website can make all the difference for small local businesses.
Théo Neubeck
Introduction
“I already have a Facebook page, why would I need a website?”
I get this question all the time — and it’s a fair one.
With Instagram, Facebook, TikTok, and even WhatsApp, it’s easy to assume that having a simple page is enough to be visible online. After all, it’s free, quick to set up, and your customers already follow you, right?
But if you rely only on social media to run your business… you’re taking a big risk ⚠️.
In this post, we’ll cover:
- What social media does well ✅
- Its limitations ❌
- What a website adds 💡
- And why the smartest approach is to use both together
Ready? Let’s dive in!
What Social Media Does Well for Your Business
Let’s be clear: social media has real benefits — especially when you’re starting out.
✅ Easy and free
Setting up a Facebook page or Instagram account costs nothing. In just a few clicks, you can share photos, post updates, and interact with customers.
✅ Quick visibility
A single post can be seen, liked, shared, and commented on. A story can reach hundreds of people in a few hours. Great for generating buzz and connection.
✅ Direct contact with your audience
DMs, comments, reactions — they make your business feel human. People can see you, talk to you, and recommend you.
✅ Live, engaging content
Stories, reels, polls, behind-the-scenes — you can show your personality and atmosphere.
Social media is a lively storefront. But a storefront isn’t enough when you want to build something lasting…
The Limitations of a Facebook or Instagram Page
❌ You don’t own it
Your Facebook page isn’t yours. If Meta (or any platform) changes the rules, limits your reach, or shuts you down… you lose it all 😬.
❌ Important info is hard to find
On Facebook or Instagram, users need to scroll and click endlessly just to find:
- Your opening hours
- Your address
- Your pricing
- What exactly you offer
- A contact form…
Nothing is centralized or user-friendly.
❌ Poor Google visibility
Social media pages are not optimized for search engines.
❌ Distractions everywhere
Even if someone visits your page, they’re bombarded with other posts, ads, and even suggestions from competitors. It’s not a focused space.
In short: social media makes you visible, but not necessarily readable or trustworthy. That’s where your website comes in 🧱
What a Website Gives You (That Socials Can’t)
🧭 You’re easier to find
A well-built website shows up on Google. It captures local searches and helps people find you without hassle.
🧱 You build trust
A website makes you look serious. It shows you care about your image and your clients — especially important for people who don’t know you yet.
🧩 All your info in one place
- Homepage
- Services
- Pricing
- Photo gallery
- Customer reviews
- Contact form
- Links to your socials
Everything is organized. Everything is yours.
🚪 It’s your one, clear doorway
You can tell clients:
“All the info is on my website.”
Simple. Professional. Reassuring.
The Smart Strategy: Use Both
You don’t have to choose.
- Use Instagram and Facebook to post, share, and stay active 📸
- Use your website to inform, convert, and rank on Google 🌐
Social brings attention. Your website turns that attention into real clients. It’s like having a glowing sign outside and a professional space inside 🏪
One without the other limits you. Together? They’re a winning combo.
Conclusion & Call to Action
Social media is fantastic for starting out, building connection, and staying visible. But if you want to be found, understood, and chosen — you need a space of your own.
Even a simple website can change the game. And if you’re curious about what that could look like for your business…
👉 I can show you a free demo — no pressure, no obligation. Message me here!
Speak soon 👋
— Théo